TikTok is a social media application that allows you to record, edit, and share short, looping 15 or 60 second videos with musical overlays, sound effects, and visual effects, created by a Chinese technology company called ByteDance. ByteDance bought Musical.ly in 2017 and subsequently merged it with its new TikTok app in 2018.

What is TikTok For Business?

 TikTok For Business is an all in one marketing tool for brands to advertise on TikTok. The Platform enables marketing professionals to make use of the entire ad creation, budget setting, target audience gathering and campaign analysis process instead of developing a strategy themselves.

Businesses can unleash their creativity and learn how to advertise on the Ads Manager platform by using the platform’s elearning service.

Types of TikTok Ads

 Video ads are the only marketing format to be used by businesses on TikTok. Advertisers can use the TikTok For Ads Business Manager platform to build these advertising campaigns and you will be able to select from a selection of five formats.

1. TopView Ads

 Once a user opens an app for the first time, TopView ads are displayed every day. Here is an example of M&M’s TopView campaign, which promotes a virtual Halloween experience.

For businesses looking to market products or services that require more attention, such as television and movie trailers, Top View ads can be up to 60 seconds in length. As 71% of users say that TopView ads are attracting their attention, the longer runtime is working.

2. In-Feed Ads

 In-Feed ads appear as the fourth video users see as they scroll through their “For You” feed, which is where they land when they open the app. A For You provides videos that the algorithm considers to be of interest to the user based on the activity of the app. A study by Neuro-Insight found that TikTok In-Feed ads achieve 23% higher detail memory than TV ads.

 Some brands are creating their own versions of InFeed ads, through direct partnerships with influential people.

3. Branded Hashtags

 Hashtags are advertisements that are used by businesses to inspire Branded TikTokers to create content around a brand related hashtag of their choice. In contrast to other social media sites, brands using this advertising format have exclusive access to the hashtag. Its exclusivity, however, comes with a higher price tag and reported average costs are around $150,000 USD for six days. In order to come up with a number of hashtags on the basis of your inputs and campaigns, you can use any platform that generates them.

 However, since the ad type has a median engagement rate of 17.5%, it can be worthwhile to invest. In addition, 77% of TikTok users like it when brands come up with new challenges, trends, or memes for them to join in with, so using this format speaks directly to audience desire.

4. Brand Takeovers

 Brand Takeovers are an ad format that can include TopView, In-Feed, and Branded Hashtags all at once, and the takeover aspect of this type is that the platform only features one business per day. It is estimated that the initial cost will be around $50,000 USD per day.

 Guess, a fashion company, ran a Brand Takeover on TikTok to advertise their denim jeans. More than 12 thousand new followers have been added to its TikTok account in the past six days, resulting in a total engagement rate of 14.3%. Top View, Hashtag, and Branded InFeed ads were part of its Brand Takeover.

5. Branded Effects

 Effects To add images of your products to TikTok videos, branded ads use 2D, 3D or Augmented Reality. In order to allow TikTokers to create their videos, the brands usually make stickers or filters for their products. The use of these stickers and filters increases the brand’s engagement and awareness as they tend to involve playing a specific type of game.

 In order to create a game where users could use an effect to find out which character from the film they are, Not Okay Movie has used Branded Effects. The effect has generated over 2,000 videos of UGC of people playing the game.

How do TikTok ads work?

 It’s relatively simple to put up an ad for TikTok.

You’ll need to create a business account on which your ads will be built, managed and monitored in the first place.

Defining your business and setting up your payment type are the next steps. This is where the fun will begin. There are two ad manager modes to choose from: simplified or custom.

 You can create your ad at a level in either of these options. You need to first define your campaign, then set up an ad group and finally create individual advertising.

Here’s the difference between these two modes:

• Simplified mode allows Tiktok’s algorithm to do the heavy lifting, making ad creation simple and easy.
• Custom mode gives advertisers full control over their ads with advanced customization options, such as A/B testing, audience targeting based on video and creator interactions, and ad combinations.

 Choosing a mode isn’t permanent, you can always switch to another mode.

Here’s how to set up your account and create a TikToks ad, now that you know the way it works.

How to Set Up Your TikTok Ad Account

1. Create a business account.
2. Describe your business.
3. Enter your billing information.
4. Set up your payment type.
5. Select your ads manager mode.
6. Build your ad.
7. Review and submit your ad.

TikTok Ad Review Process

 When you submit an ad for review, it usually takes 24 hours to review. You must ensure that your advertisement complies with the platform’s advertising requirements and follows its policies in order to prevent any delay.

Before submitting your advertisement, here is a checklist to use:

• The landing page:
• Is functional and mobile-friendly.
• Delivers on what it outlines in the ad.
• Matches the product name in the ad.
• Is in the language of the region it’s targeting.
• Doesn’t automatically download files to a user’s device.
• The ad:
• Is free of spelling and grammatical errors.
• Contains audio.
• Is between five to 60 seconds.
• Doesn’t include excessive use of symbols, spacing, numbers, or capitalization.
• Matches the caption.
• Is in the language of the region it’s targeting (or includes subtitles.)
• Doesn’t include any prohibited products or services. Find a full list here.
• Is not blurry or pixelized.
• Follows standard video sizes: 9:16, 1:1, 16:9.

TikTok Advertising Cost

 Here’s a breakdown of the Tiktok advertising budget. A daily or lifetime budget that can be adjusted at any time during the campaign is available.

You must have a minimum daily and total budget of $50 USD at the campaign level. Your budget must be at least $20 USD per day on an ad group level.

 TikTok has not made its pricing policy public as far as advertising costs are concerned. There’s a little information out there, though.

In 2020, Digiday reported that TikTok had a cost-per-mille as low as $1. JungleTopp reported that the cost per click was $0.19 lower than Facebook and Instagram after they ran their own experiment.

You can select from a number of bidding strategies, each tailored to your particular objectives with this platform.

 Is it appropriate to use TikTok in your marketing plan?

 TikTok has become a go to advertising platform for numerous brands since the peak of 2020. The number of ads they saw also increased from 19% in 2020 to 37% by 2021 as the users grew.

A 2021 Kantar report ranked the short-form video platform in the number one spot for ad equity, surpassing Amazon, Instagram, Google, and Twitter. This isn’t the first time either – they also held that spot the year prior.

 According to the data, despite this impressive ranking, the marketing community is still unsure about the platform. The report notes that TikTok is widely considered to be innovative but not quite trustworthy by many advertisers.

Consumers are looking for authenticity and community at TikTok.

 In a 2020 Nielsen survey of global TikTok users, 59% of respondents said they felt a sense of community when they used the app. It also helps consumers discover new things, with 55% of users reporting that TikTok will help them to do so.

Well, the audience is here and they’re prepared to take part. Ultimately, however, the choice to use TikTok For Business in your marketing strategy will be a matter of business objectives and desired campaign outcomes.

 Setting campaign objectives, however, is one thing, and implementing them is another. The ideal tools for achieving your business objectives should also be part of your strategy. For example, manually downloading your lead data would not get you as far as automating the process by connecting TikTok Lead Generation with your CRM or other marketing apps.

 In practice, in order to take full advantage of your lead generation goals, you can use a marketing system with an officially licensed Tiktok partner such as LeadsBridge. These integration will create automatic data bridges and allow you to synchronize your files more easily from one tool to another. TikTok Lead Generation and Zeeroxmarketing integration, for instance, automatically transfers new lead responses to Zeeroxmarketing so that you can contact them instantly and prevent your leads from falling through the cracks.

To make the decision easier, we’ve compiled a list of pros and cons for marketers to use when making this decision.

TikTok For Business Pros and Cons

1. PROS

• You will be able to expose your content to new audiences through the TikTok Ads Manager.

 TikTok has 1 billion active users worldwide, is available in 155 countries, and has an advertising reach of around 885 million people. Your Tik Tok videos have significant reach and potential as a result of this.

The TikTok Ads Manager’similar audiences’ feature enables you to choose lookalike audiences that resemble the target audience in order to increase your brand awareness and reach new groups.

 78% of TikTokers also believe that there is no need to have thousands of followers on the app in order for it to be viral, so all businesses can benefit from creating brand awareness and engagement with the app.

• TikTok thrives on informal content, such as “Behind the scenes” videos.

 According to 65% of users, TikTok feels out of place or odd when it comes to professional looking videos from brands. In addition, 75% of users say that brands’ videos on TikTok should be viewed as a view into their and their employees’ everyday lives

 This means that the production cost for the videos you make and share on TikTok will be significantly lower than the budgets you have for other platforms, helping you save money, and your audience will actually enjoy it more.

•  TikTok’s engagement rates are more extensive and users are more inclined to make purchases in comparison with other platforms.

TikTok users are more likely to interact with content on TikTok than other platforms, which means you will be almost sure of getting an engagement.

 In addition, 2 out of 3 TikTok users are likely to buy something on the platform, and users are twice as likely to recommend a product or service they discover on TikTok as users of other social platforms. This implies that your users are more apt to take action on the engagement they have with your content, in combination with high engagement, thus giving you a large sales potential

2. CONS

• All demographic groups are not represented in TikTok’s largest user base.

 Users aged 18 to 24 make up almost 43% of the app’s total audience, meaning that the user base you market to the audience may be younger than your intended target audience.

Therefore, you may be forced to use a user base that does not understand the need for your product or service in order to promote it on an app.

• TikTok’s looking for niche content.

 Your brand mission may not be compatible with the type of content that TikTok is requesting.

It can be hard to learn, if you’re an enterprise that focuses on selling rather than driving conversions, how to deal with the fun and interesting content needed for TikTok vs only driving sales.

• There are limited integration possibilities with TikTok For Business.

 In order to understand the success of marketing campaigns, all marketing professionals know that data is essential. Currently, the platform is only integrating with a few additional tools of insight.

The same is true of the TikTok Ecommerce Partner Platforms, but it also includes some of the most popular tools, such as Shopify and WooCommerce.

Work with an agency that has an Tiktok Adds marketing list a mile long

If you’re ready to work with an Tiktok Adds agency that offers all the Tiktok Adds  marketing strategies mentioned on this page (and then some), Zeeroxmarketing is here for you.

We’re a full-service digital marketing agency that will work with you to create a custom Tiktok Adds marketing campaign that can transform your business with some of the best Tiktok Adds  marketing services out there.